Thursday, August 19, 2010

Just In: Levi's Vintage Clothing Overshirt

We all know that the original Levi's Vintage Clothing is the definition of American work wear.  This Levi's Vintage Overshirt is a fine example of just that.  Modeled after a 1930's era Overshirt, this shirt is the perfect weight to get you through Fall.  It is a medium weight flannel with 2 front pockets and 1 chest pocket.

Levi's Vintage Clothing. Overshirt. Black. S - XL. 80% Wool, 
20% Polyamide.  $220

We have a feeling that these aren't going to last to long so shoot us an email if you're interested or have any questions.  Thanks!!

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Wednesday, August 18, 2010

Just In: Levi's Vintage 1944 501's and 1967 505's

Today we just received two new styles of the coveted 
Levi's Vintage Denim, the 1944 501 and the 1967 505.
Both of these jeans have a unique place in the history of denim.  Below we have a brief description of what makes these jeans so special, enjoy!

LVC 1944 501 in the Rigid.  30x34 - 36x34.  $220.  Made in the USA using Cone Mills Denim.

During WWII, the US Govt. asked all clothing manufacturers to remove a certain amount of metal, fabric, and thread from their garments in order to conserve the raw materials for the war effort.  Levi's did what they could do to help, here sre some of the features that make the LVC 1944 501's so unique:

-  Off came the watch pocket rivets, the crotch rivet and the cinch and it's two rivets.
-  Sometimes the buttons were branded but most the time they were just blank and generic.
-  The 1944 LVC 501 had a painted on Arcuate on the back pockets  because the Govt. thought the traditional stitching was too ornamnetal and a waist of thread.
-  Pocket bag material varied throughout the war
-  Cone Mills 12oz. Red Selvedge Denim
-  2 back pockets with covered rivets

LVC 1967 505 in Rigid.  30x34 - 36x34.  $198

-  This jean is considered the example of the "modern" jean.  It had a slightly lower rise and slimmer thigh and bottom leg openings.  Many modern day jeans have been based off of this jean.
-  Levi's used bar tacks rather than rivets on the back pockets.
-  big "E" red Tab, which only existed from 1966-1971.
-  Cone Mills 12 oz. red Selvedge

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Vintage Red Wing Boots

Every now and then we come across something very cool when we're looking for shop displays and or props, just look at these amazing Vintage Red Wing boots.  The condition is amazing, no scuffs on the leather and the sole is in "like new" condition.  Definitely a pair that saw very little wear.  Size 8's. $250

If you're interested in these beauties just shoot us an email and we'll send you out an invoice and you can be the proud owner of these one of a kind Vintage Red Wings.

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Just In: Woolrich Woolen Mills Fall 2010

We've just received these two amazing flannels today from a shop favorite Woolrich Woolen Mills.  The Woodsman Flannel is definitely a shirt jacket while the Knock-A-Bout is a great classic flannel with 3 front pockets.  And of course, they're all Made in the USA!

 Woolrich Woolen Mills.  Knock-A-Bout Flannel. (Medium Weight) Blue. S - XL. 100% Cotton. $207. Made in the USA.

Woolrich Woolen Mills.  Woodsman Shirt. (Heavy Weight)  Black/Navy. S - XL. 85% Wool, 15% Nylon. $225. Made in the USA.

Any questions about these two new WWM Fall 2010 shirts or any other pieces just give us a call or shoot us an email.  Thanks!!

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Friday, July 30, 2010

Just In: LVC 1947 501's

We just received some of the extremely coveted LVC 1947 501's in a Raw and in the Broken Down wash.

The Levi's Vintage Clothing 1947 501 is so coveted because it is considered the "hybrid" of all the 501's.  It combines the old Levi characteristics with the new modern Levi's.  Gone were the Cinch or suspender details of the pre WWII 501's  and introduced was a slimmer post WWII fit that was ready for the Rock and Rollers and Baby Boomers!

Some details to look for:
-  Cone Mills 12oz. red Selvage
-  2 back pockets with covered rivets
-  "E" red tab
-   2 Horse leather patch
-  Double needle stitched Arcuate
-  Watch pocket rivets returned after the War.

LVC 1947 501 in Rigid.  100% Cone Mills Red Selvage Denim. Made in USA. 30x34 - 36x34  $220
LVC 1947 501 in the Broken Down Wash.  100% Cotton 12oz Red Selvage Denim.  30x34 - 36x34.  $220

Call or email with any questions on the 
Levi's Vintage Clothing.  Hurry these go fast (you know that!)

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Thursday, July 29, 2010

Just In: Levi's Vintage Collection Fall 2010

We are starting to receive some of our Fall 2010 
LVC prides itself on authentic reproductions of it's original garments.  The fits, the production and the styles all are carefully reproduced for today's discerning consumer

LVC 1930's Bay Meadows T-shirt. White with Ecru Stripes. 100% Cotton. S-L. $75

As always let us know if there are any questions or if you would like to order the LVC  before it get's on the site.  We all know how fast these go!!

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Tuesday, July 27, 2010

Just In: Woolrich Woolen Mills Fall 2010

 We just recieved a small shipment of our Fall 2010 Woolrich Woolen Mills.  Designed by the genius behind Engineered Garments, Daikui Suzuki.  Daiki takes his inspiration  from  American Workwear and production in designing  this capsule collection for the Americana brand Woolrich which has quickly gained a cult like following for it's attention to detail and quality.  All pieces are handmade in Pennsylvania, USA.

Woolrich Woolen Mills Stag Jacket
The perfect transitional jacket for this Fall.  Lightweight, but rugged, the Stag jacket was built out of traditional work wear materials. Slim Fit. Grey. 65% Poly, 35% Cotton. S-XL. $220

Woolrich Woolen Mills Maine Guide Jacket
The now iconic Daiki Suzuki designed Maine Guide Jacket.  This jacket will keep you warm on those cold Fall/Winter nights.  Heavy weight wool (very soft) the perfect fit and the simplicity of the design will make this your go to jacket this year.  Slim Fit. Dk. Navy. 100% Melton Wool. Sizes S-XL. $529

As always call or email with any questions or measurements about the Woolrich Woolen Mills.

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Monday, July 5, 2010

Interview -

Do you ever come across a name of a store and say…yes…that’s exactly what I want to do when I go there.
It’s no secret that Shop Detour or Detour Clothing store has me hooked.  I’m a loyal shopper, but I’m also an annoying shopper.  I wait.  I ho and I hum.  Then I ask questions and then I ask for measurements and so forth.  So when Jesse and Jason Meyer owners of Detour answer each and every one of my emails with patience and friendliness I can’t help but wonder why (truly I am annoying).  They treat each and every one of their customers as though they will be buying from them for forever.  An art that is not easy to duplicate and something in which is NOT practiced enough.  So when I had a chance to catch up with them on a real (and when I say real, via email) one on one interview I jumped at the chance.
Oh and if you didn’t know but this Milwaukee joint was just voted one of the top menswear stores in the U.S.  Hmmmm you think they might be something right.

So…lets get to it!
Jason and I just wanted to say thank you Jonathan for allowing us this opportunity to showcase and ourselves  to you and your audience.
What is the typical morning routine at Detour?  
 Our typical morning at Detour usually starts off with Jason and I chit chatting about different ideas that we came up with the night before. We usually bounce ideas about our current businesses off each and future business plans/ideas we have. Fortunately or unfortunately depending on who you ask Jason and I have caught the “entrepreneur bug”. Then we usually check emails, box up orders, go over messages and notes from the day before and get ready to open the doors to the shop.   
You guys are obviously very passionate about clothes and fashion in general what guided you two to pursue a store that was just recently named one of the best stores in America (I can attest to this btw)?  Side question to this - what was the inspiration behind the creation of the store and the message you are trying to communicate to your clientele?
We started Detour in 97 after we had recently moved back from living in Lake Tahoe Ca. and we noticed a void in the Milwaukee market for a better denim store. It started more as an expression of Jason and I just wanting to have something of our own. We didn’t really like working for other people or having a “regular job” so we put our heads together and came up with the idea of Detour loosely based off of some of the stores we saw in San Fran when lived in Nor Cal. 
I would say our main inspiration is seeing our dad own his own one man construction company for forty years. Maybe it’s in our genes or it’s just seeing him working for himself our whole life that gave Jason and I the inspiration to do things ourselves also. We try and communicate individuality and quality to our customers. It’s so easy for people to just go to a “big box” retailer and buy a shirt or a pair of jeans mindlessly and just bypass small independent retailers but we feel it’s our duty almost to try and open people’s eyes to better quality clothing that they can feel proud of wearing.  
I feel like you’ve built a pretty substantial internet presence, what can you attribute this success to?  There are a litany of online mens stores out there but you guys seem to do it better than most.  How have you built that presence and do you continue to see it as a core part going forward?
Online has been an interesting ride. When we started back in 99 we had no clue on what we were doing or even the potential of an internet presence at that time. It wasn’t until we received some inspiration/advice from a couple people that we started to look into more. Plus we saw the success (which is located about 90 miles away from us in Madison Wi.) when it was starting off and we would chit chat with the owner of Bop when he would come in to Detour to shop (because they didn’t carry guys clothes) which put the bug into Jason and I to to take our website way more seriously. We then changed our URL to in 06 and have slowly been building it since then. The main way we have built our website is by picking a niche and trying to stick with it (which hasn’t been easy at times) a store of our size would not be able to compete with bigger stores online so we don’t even try. We just try and do our own thing and hope our customers dig it. As far as online going forward Jason and I believe it will comprise about 90 to 95 percent of our business in the next 5 years.
One of the more popular undertakings from a lot of the bricks and mortar stores lately is the creation of a private line.  Do you foresee yourselves venturing down that path anytime soon?
This something Jason and I have wanted to do for a long time. We just feel that if we do create a line of our own that it has to be able to stand on its own. We don’t want to create a line just to create a line. It would have to make sense from the fabric used to the finished product. We don’t want to just create another oxford or raw jean for the market unless it’s something we can’t get somewhere else.
You have really increased the breadth of brands come Fall 2010 (which I must say I am very excited for).  Two part question.  When bringing on new brands what is the criteria or thought process that goes into each and every brand.  You have some obscure brands that are not necessarily considered mainstream, why pick them over something established?
We don’t really have a criteria for bring in new brands. It is more of a gut feeling for us. When we see a new line we usually know within the first 5 minutes of looking at it if it will work in the store. Don’t get me wrong there are certain things we look for in brands like where its made, what kind of fabrics are used, what “philosophy” is the company trying to portray but it truly boils down to gut feeling and budget. Choosing more obscure brands goes back to finding your niche online and trying to stick with it. We’ve realized over the years that trying to sell more mainstream brands just puts you into a position were you have to compete with department stores and chain stores which usually revolves around price wars which just kills us little guys.
An ongoing question I like to ask our stores is about their commitment to customer service.  Yours is BY FAR one of the best in retail that I have experienced.  It seems as though you look at each client not as an individual purchaser but as a customer for life.  How did this get instilled into the Detour ‘mandate’?
Jason and I just try to be ourselves. We try and treat everyone how we want to be treated. We don’t really have a rule book for this we just know that customers are our life blood if you treat them bad you don’t have a business for very long. There are to many options out there for people to shop at if you don’t give them a good customer experience they will go to a store that does.
Finally, what 5 items should every man have in their wardrobe?
A extremely well fitting suit (spend some money here guys this will last you forever), denim preferably raw, classic watch, white oxford, slim chinos. All these are more about fit then anything else. As long as an item fits you well for your body type it should be in your wardrobe.

I just wanted to thank both Jason and Jesse for not only consistently presenting one of the best retail presences in the U.S. and online but for their impeccable customer service and FREE WORLDWIDE shipping.  Throw in the fact that they have a customer loyalty program and once you buy you’re hooked for life.
For Fall, Detour will be bringing in some absolutely STELLAR brands.  Engineered Garments, Our Legacy and Garbstore to name just a few.
I truly wish these guys continued success well into the future, they are honest, humble and two of the nicer individuals I have met in fashion.  Thank you.

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Friday, June 18, 2010

Introducing: Lightning Bolt Surf Wear

We're excited to introduce Lightning Bolt Surf Wear to our customers.  Not many people know this, but my brother and I grew up in Hawaii so we have a soft spot for Vintage American Surf/Skate brands.   Lightning Bolt is steeped in Americana.  Originally founded by two Hawaiian surfboard shapers, they understand the importance of performance and quality in their designs and that philosophy spills over into the modern day clothing as well.  The line consists of super soft t-shirts, cut off shorts and some of the best "short" board short that we have seen on the market...all Made In the USA!

Now in store and online soon.  $38-$96


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Thursday, June 17, 2010

Introducing: 3sixteen denim

We're proud to introduce 3sixteen denim to our shop.  The partners behind 3sixteen denim spent a long time wearing many different brands of jeans and then incorporating what they feel are the best characteristics into their denim.  3sixteen denim is constructed of 14 oz. Kaihara Japanese indigo selvedge sanforized denim cut and sewn in the USA.  They chose to have their denim constructed in the USA in order to keep close tabs on the quality.  Additionally since denim is traditionally considered a staple in American workwear it only seemed right to have it constructed by hand in the USA.  Features include chainstitched hem, custom hardware and rivets as well as leather patches made by Tanner Goods in Portland, Oregon.

We are offering 2 fits:  the SL-100x, which is considered by many to be the perfect straight leg and the ST-100x which is the slim tapered fit both in a beautiful dry raw.

Both fits will be retailing at:   $195

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Monday, June 7, 2010

Bike to Work Week 6.7.10 - 6.11.10

In celebration of Bike to Work Week, show up this week on your bike and receive a nice little discount!

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Thursday, May 27, 2010

WWM's new Creative Director: Mark McNairy

Mark McNairy has been chosen to take over duties as Creative Director/Designer for Woolrich Woolen Mills from Daiki Suzuki.  Fall 2010 will be Daiki's last season with WWM.

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Tuesday, May 25, 2010

Random Pics

Saturday, May 22, 2010

Random Pics