Introducing: 3sixteen denim

We're proud to introduce 3sixteen denim to our shop.  The partners behind 3sixteen denim spent a long time wearing many different brands of jeans and then incorporating what they feel are the best characteristics into their denim.  3sixteen denim is constructed of 14 oz. Kaihara Japanese indigo selvedge sanforized denim cut and sewn in the USA.  They chose to have their denim constructed in the USA in order to keep close tabs on the quality.  Additionally since denim is traditionally considered a staple in American workwear it only seemed right to have it constructed by hand in the USA.  Features include chainstitched hem, custom hardware and rivets as well as leather patches made by Tanner Goods in Portland, Oregon.


We are offering 2 fits:  the SL-100x, which is considered by many to be the perfect straight leg and the ST-100x which is the slim tapered fit both in a beautiful dry raw.

Both fits will be retailing at:   $195
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Bike to Work Week 6.7.10 - 6.11.10

In celebration of Bike to Work Week, show up this week on your bike and receive a nice little discount!
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WWM's new Creative Director: Mark McNairy

Mark McNairy has been chosen to take over duties as Creative Director/Designer for Woolrich Woolen Mills from Daiki Suzuki.  Fall 2010 will be Daiki's last season with WWM.
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Random Pics

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Random Pics

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New Arrivals: The Hill-Side

Just received a new shipment of shop favorite The Hill-Side. In this batch we received quite a few scarves, some bandanas and some pocket squares. Here's a sneak peek before they go up on the site!


The Hill-Side. Selvage Chambray in Natural. $80. Made in USA.


The Hill-Side. Selvage Chambray in Black. $80. Made in USA


The Hill-Side. Selvage Chambray in Indigo/Stripe. $80. Made in USA.


The Hill-Side. Selvage Chambray in Red. $80. Made in USA.


The Hill-Side. Lightweight Selvage Chambray in Indigo/White. $80. Made in USA


The Hill-Side. Selvage Bandanas in Plum and Indigo/White Stripe. $44


The Hill-Side. Selvage Chambray Pocket Squares. $39. Made in USA.

Call or email with ordering info :)
thanks for the support.
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New Vintage in Shop

For those of you who frequent our shop Location in Milwaukee, you know that for the last couple years we have been carrying carefully selected Vintage pieces. This week we received a batch of some of that carefully selected Vintage...


Pendleton Shirts and Jackets. Vintage Levi's. Vintage LL Bean.
Most Made in the USA.



Woolrich Shirts and Jackets. Vintage Barracuta Harringtons. Vintage Sweaters.
Vintage Blazers. Vintage Lands End, Pendleton Shirt Jackets. Vintage RL.
Most made in the USA

We'll try to get some actual pics up on the blog soon!
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We like: Michael Williams of A Continuous Lean

A couple years back, Michael Williams was bored by the handful of menswear blogs he browsed. They were either "too straight or too gay," as he puts it — "either about grills or about some crazy new man accessory." So in December 2007, Williams launched AContinuousLean.com, a style-slanted blog after his own interests — handmade goods, Americana, denim, and workwear — plus whatever else struck his fancy in music, food, and booze. Spending a few hours a night blogging, his following has grown to around 350,000 visitors a month, and he's a regular contributor to GQ.com and Selectism.com. This weekend, Williams and UrbanDaddy editor Randy Goldberg have curated a menswear-only Pop-up Flea, stocking merch from Rogues Gallery, Billykirk, No Mas, Michael Andrews Bespoke, and more, and some of Williams's favorite brands will carry over into his blog's new online shop, launching Monday. We talked to him about shoes, eBay trolling, and drinking (occasionally all at once).

What sets A Continuous Lean apart from other style blogs?
It's not about fashion — the F-word is never used — it's just about well-made stuff. It's focused on craftsmanship more than anything, whether that's a $6,000 Savile Row suit or work boots from Wolverine.

You've curated a menswear pop-up this weekend. Are you worried about competing with Save Fashion?
It's like the antithesis of Save Fashion: It's not about fashion, it's not a sale … it's just clothes and curated stuff. Randy [Goldberg, of UrbanDaddy] and I were joking around, "You go ahead and save fashion — we'll be over here, drinking whiskey."

Who are your favorite designers?
I like Nigel Caubourn from the U.K., Steven Alan, and Billy Reid. But mostly I'm adherent to a uniform: flap-pocket Oxford shirts from J.Press or Hamilton 1883, jeans from A.P.C. or Jean Shop, and Barbour jackets. But that's representative of the guy that reads my site — it's a very sort of man thing, to wear the same stuff over and over.

What's the first designer item you bought?
I think in the nineties sometime I bought some Prada shoes — that was a big thing for me at the time. Now a designer buy for me is Alden or Church shoes.

Where do you like to shop in New York?
Steven Alan is the store that best represents me. I also like Hickoree's Hard Goods, an online store that has awesome vintage stuff. And City Foundry, which carries all this Machine Age industrial furniture. I'm also the craziest eBay addict.

Anything in particular you're hunting for?
I love to buy stuff on eBay, just so every day I get a crazy package with something random in it. Sometimes I'll get drunk and go on eBay and forget I bought something the next day — then a package will show up with all these buttons or a wool blanket or something. It's my own induced vintage Christmas.

Photo: Courtesy of AContinuousLean.com.

How would you describe your personal style?
Disheveled. I think people are a little underwhelmed when they meet me. I love workwear, but I don't need to wear bib overalls. I can exorcise those demons online.

What trends are you appreciating right now?
A lot of people are buying American-made stuff, and I hope that continues.

Any current trends you hate?
Luxury for the sake of luxury. It's like luxury condos: Do you ever see a condo that's just marketed as a condo? No, it's always a luxury condo. It's bullshit. And it's indicative of the whole luxury market.

What's something you're saving to buy?
I don't really have any needs in my life. I mean, sure, I'd like to go to Savile Row and buy a crazy-expensive suit, or go buy an IWC Portuguese watch. I'd like to buy that, but I don't have any money, and I'm okay with that. I have a Timex; it works.

What should every guy have in his closet?
The real giveaway with style is footwear, and I think women will attest to that. If you met a guy with bad shoes, it'd be something you'd have to get over. He should have a Chukka boot, a nice English brogue, and a saddle shoe.

What's something you never leave the house without?
My Springer spaniel, Lancey (like Delancey Street). I take her to work every day.

The Pop-up Flea, 201 Mulberry St., nr. Spring St.; F (3–9), S (11–7), Su (11–6)

Courtesy of NY Magazine
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Passion comes in all flavors

Man, this guy loves his soda like we love our denim!


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Good Video

Good info, Good denim, Cool store
Enjoy!

Put This On, Episode 1: Denim from Put This On on Vimeo.

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There is a difference

In the shop we get the question all the time: why is this "X" amount of dollars. Since 1997 we have specialized in premium brands not luxury/designer brands. Our brands have had and will always have value associated with them because of the materials or fabrics used as well as the type of and country of manufacturing. We can spend hours explaining why a jean costs $200 in our shop, because we care how it's made, who is making it and why they're making it. Below my brother found this brief article and I think it explains it well. Enjoy!!


LUXURY VS. PREMIUM

Luxury goods are needlessly expensive. By needlessly, I mean that the price is not related to performance. The price is related to scarcity, brand and storytelling. Luxury goods are organized waste. They say, "I can afford to spend money without regard for intrinsic value."

That doesn't mean they are senseless expenditures. Sending a signal is valuable if that signal is important to you.

Premium goods, on the other hand, are expensive variants of commodity goods. Pay more, get more. Figure skates made from kangaroo hide, for example, are premium. The spectators don't know what they're made out of, but some skaters believe they get better performance. They're happy to pay more because they believe they get more.

A $20,000 gown is not a premium product. It's not better made, it won't hold up longer, it's not waterproof or foldable. It's just artificially scarce. A custom-made suit, on the other hand, might be worth the money, especially if you're Wilt Chamberlain.

Plenty of brands are in trouble right now because they're not sure which one they represent.

-Seth Godin
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Thanks Todd!

Todd, and all around good guy, and friend of ours wrote this very nice blurb about us on his new blog, http://www.theshirttailpress.blogspot.com/. Definitely check it out if your looking for some great reads. Thanks again Todd!




Monday, August 17, 2009
Nerds of Denim

Forget for a moment that beer, bikes and brats have long defined the city of ( ok, the beer lets not forget so fast) Milwaukee and consider a few facets that are still readily visible on the radar screen.
For instance; scads of Craftman-style bungalows, a bevy of Frank Lloyd Wright representations and a bar on every corner. But what my not be so clear to the eye to even the denizens of their own city are two guys who own their own corner on denim. They call themselves Denim Nerds on the blog for their store Detour but they're just being very humble. I know this cuz they're friends of mine. I also know how meticulous they are when it comes to doing their homework for brands they may potentially carry down the road. At the risk of sounding like a used car salesman, these guys know their denim. Turn a pair inside out and they'll explain to you all about the selvedge, the weave or even a cool little story behind the pocket bags. With a slightly more worldly or let me say more studied online customer, their reach has become global in length as they are now one in a handful of a dialed-in, go-to for denim carrying such brands as: APC, Kicking Mule Workshop, Current/Elliot, Rag and Bone, Nudie and a personal favorite in GitmanVintage (not denim). A heritage shirt company dating back to 1978 with lottsa cool flannels, tattersalls, tartans and checks.

And don't forget that Milwaukee is also home to the National Bowling Headquarters, Gene Wilder as well as Howie Epstein's home town, Flipville Records, Cream City Music (think a whole lotta Gretsch) and the Mars Cheese Castle.

photo from gitmanvintage.com ( please don't tell)
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Fall 2009: The Hill-Side

Fall 2009 is arriving and our next exciting new brand is The Hill-Side.
Emil of The Hill-Side sources his fabrics from Kojima, Japan. Most of the fabrics he uses are 5 oz. 100% cotton selvedge chambray. Emil also uses some deadstock materials as well as cotton/hemp. He then hand makes them in Brooklyn NY. The ties and pocket squares are very soft...you have to see these to believe!!





The Hill-Side Selvedge Chambray Ties $83


The Hill-Side Selvedge Chambray Pocket Squares $39



The ties are available in numerous colors and materials. Just e-mail us with any questions or ordering information. Enjoy.
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What's Your Style?

Name: Nick
Hometown: Appleton

This is Nick, Nick likes raw denim. He's wearing some APC Rescues. They are 18 months old and have had 1 wash and 2 soaks. Nick wears them every day, check out the wallet and chew can marks on the pockets! Nick enjoys checking out Hypebeast.com and superfuture.com. He would love his next pair of raws to be some Samurais...Nice!!!


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Fall 2009: KZO

It's that time of the year, like it or not (we like it), but Fall 2009 is starting to arrive. One of the first brands to start shipping is KZO. We're excited about KZO for this Fall because it incorporates very wearable pieces into the collection.
We've always loved the combination of an American brand and Japanese construction...does it get any better than that? Enjoy the pictures.



KZO. Ascent Shirt. Grey. 100% Cotton. S,L,XL. $172. Made in Japan.
Beautiful button down shirt. Brushed cotton, to give it the feel of flannel. Hidden buttons under collar. Hidden chest pockets. Slim Fit.


E-mail us with any questions or how to order this KZO shirt.



KZO. Muir Flannel. Forest Green Plaid. 100% Wool. S-XL. $192. Made in Japan.
Very thick, heavy duty flannel from KZO. 2 front chest pockets. Button Down. Could easily be used as a shirt jacket.



E-mail us with any questions or how to order this Kzo Flannel.
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FilsonxApolis Briefcase

It's in this months GQ and now everyone wants one!
Here's some specifics:

Size: 16"W x 12.5"H x 4"D
Ugandan Canvas sourced by the Invisible Children Non-Profit
A limited run of 200 units
$396

E-Mail us to Pre-Order one! Only a few left!


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Shades of Greige

New Shades of Greige Styles:



SoG. Era Military Shirt. Blue Gingham. S-XL $88


SoG. Generations S/S Shirt. Red Gingham. S-XL $88


SoG. Decades OverShirt. Zipper Closure. Tartan Plaid. S-XL. $92

These SoG styles will do just fine as we wait for our new Fall 2009 Shipments to start arriving. Enjoy!!
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